How to Conduct Surveys: A Step-by-Step Guide

Resource Details:

Author: Arlene G. Fink
Publisher: SAGE Publications
Description: This resource guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. The book offers practical, step-by-step advice on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, determining the frequency of surveying respondents, and analyzing and reporting the results.
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